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Research papers

Radio listeners' needs, listening behaviour and semiometric analysis

SOBEMAP MARKETING, a polling organisation belonging to the SOFRES group, has been carrying out audience research by listener’s report for RMB/RTBF since November 1991. On its own initiative, this organisation has been introducing semiometry to...

Catalogue: Radio Research Symposium 1995
Authors: Michele Losange, Dominique Zaczek
July 1, 1995
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Citation

Losange and Zaczek (1995a, July 01). Radio listeners' needs, listening behaviour and semiometric analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/radio-listeners-needs-listening-behaviour-and-semiometric-analysis


Research papers

The expectations and values of consumers of dairy products

This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Eric Stemmelen
Company: KANTAR TNS Malaysia
September 1, 1992
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Citation

Stemmelen, E. (1992a, September 01). The expectations and values of consumers of dairy products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-expectations-and-values-of-consumers-of-dairy-products


Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/semiometrics


Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/semiometrics-french-